Aussie vitality drink launches in South Korea – The Lead South Australia

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A South Australian vitality drink created by an eye surgeon will today launch its distinctly Aussie beverage in 24,000 South Korean convenience stores.

Dr David Kitchen with his Kanguru drink, which is launching in South Korea.

The first product from company Red Kangaroo Beverages, Kanguru, launched in Australia in April 2018 and has achieved significant growth in the past year to reach national distribution.

Its Australian drinks are manufactured at Bickford’s Australia in Adelaide, South Australia, which also acts as the company’s research and development hub.

However, a deal with leading Korean beverage manufacturer Binggrae has resulted in Kanguru being made locally for the Korean market from this month.

Under the deal, about 300,000 250ml cans of the multi-functional botanical infusion drink will be distributed to 20,000 Korean convenience stores over the next three weeks.

Within five weeks, Red Kangaroo expects sales to exceed 500,000 cans across 24,000 convenience stores including the top three Korean chains – 7Eleven, GS25 and EMart24.

The sugar-free drink contains five natural botanicals of Korean red ginseng, yerba mate, guarana, schisandra, green tea and a set of B vitamins with its caffeine derived only from the guarana and green tea.

Its creator Dr David Kitchen, an ophthalmologist by day, researched the idea for two years and then spent a further two years testing 2000 samples before settling on his own formula.

“I used to drink a lot of other energy drinks and coffee and I was talking with a friend of mine
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