Family-run food services business, Dunster’s Farm, was quick to jump to the aid of struggling consumers following the lockdown announcement, overhauling and converting its b2b food services business into a consumer food-to-door delivery service in just 14 days.
Bury-based Dunster’s Farm, which has been trading since 1963 as an independent supplier of chilled and ambient foods, originated as a food-to-door delivery service in the form of the current directors’ grandad’s milk round, before moving into the business-to-business space.
Three generations later, it has now returned to its humble origins, completely overhauling its business in just 14 days, in order to meet consumer demand for food during the lockdown.
For almost 60 years the £10 million company has supplied a wide range of businesses including hotels and restaurants, catering and hospitality businesses, schools, colleges and hospitals – but when the Government announced many of its customers needed to shut their doors, the business quickly changed tack.
As covid-19 gripped the nation, Dunster’s Farm turned to Manchester-based full-service eCommerce consultancy, PushON, to work out how to make its services available to members of the public in the North of England, who were social distancing and struggling to get hold of food and drink essentials.
Following a brief consultancy process in which all areas of the business were evaluated to assess suitability for an online offering, the business’ web and creative agency, A Story Called, began to develop a brand new eCommerce website, to allow customers to place orders for Dunster’s Farm’s wide range of