How Food and Beverage Packagers Can Navigate the New Normal – Packaging Digest

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The global pandemic has disrupted most people’s personal and professional lives. A food-packaging insider explains how the COVID-19 situation will continue to alter the high packaging-consumption food and beverage markets.

It is amazing to see what food and beverage companies have accomplished during the peak of the COVID-19 crisis to support essential business. The crisis is not yet completely behind us, but it is already time to look into the so-called “New Normal.” Before diving into the new normal, let’s look at what has changed due to the COVID-19 pandemic in and around the F&B sector.

Many food and beverage companies have become inundated with orders as most are related to essential segments of the economy — such essential food items like shelf-stable food and basic meat proteins, as well as frozen foods. In fact, the entire consumer packaged goods (CPG) market has been affected. Toilet paper, disinfectant sprays, and essential home appliances like freezers and bread makers have been gobbled up by panicked buyers. Many consumers have stocked up on basic food, beverage, and personal products for fear of long-term shut-ins, lockdowns, and supply chain collapse. This situation has been confirmed in enough regions worldwide to make it a global trend.

Some have reduced capacity and are, for the moment, operating less efficiently. This is due to five driving factors:

1. Many F&B companies supply products to the foodservice sector, which has all been shut down during the crisis. Sales to these businesses have evaporated and those F&B companies that solely rely on
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