British shoppers spent an extra £130 million on freezer items before the lock down began on 23 March, according to sales data from the British Frozen Food Federation (BFFF) and Kantar from the four weeks from 23 February to 22 March
Total sales of frozen food jumped 28.3% in volume and 28.1% in value compared to the same four-week period in 2019. In total UK shoppers bought over £6.4 billion worth of frozen food in the year between March 2019 and March 2020
Some retailers reported a 48% increase in the sale of fish fingers and a 68% increase in purchases of frozen peas, said the BFFF.
The Kantar figures revealed that every category of frozen food saw a sales increase over the four-week period with frozen veg sales up 42.5% in volume, frozen meat and poultry up 34.8% in volume and frozen savoury food up 36.7% in volume. Ice cream and frozen confectionery sales also increased in volume by 5.4% and 7.4% respectively.
At the same time visits to the Federation’s consumer website surged with an extra 45,725 visitors between 1 and 25 April, a 320% increase on April 2019, as they sought information on home cooking.
Richard Harrow, BFFF chief executive said: “Our research with individual retailers has revealed they are all experiencing a surge in frozen sales. Some have reported sales of pizza up 50% and sales of frozen broccoli up 93%. The recent warm weather has also seen one supermarket chain’s sales of ice cream increase by 50%. Supply remains